Bring fans closer.
Turn complex match data into clear stories. Help every fan understand the chances, turning points and choices behind the result.
MORE ENGAGEMENT. MORE UNDERSTANDING.A NEW PERSPECTIVE ON PREMIER LEAGUE FOOTBALL
Every match has a score. Every moment has a story. MatchLens connects football data and AI to help fans see more — and analysts go deeper.
One shared game. Two perspectives. More understanding.

A CONCEPT FOR FOOTBALL’S NEXT CHAPTER
Premier League ambition. Microsoft technology. AVATARZ imagination.
Independent project presentation · Evidence-led Microsoft AITHE VISION, IN MOTION
A short cinematic introduction to MatchLens. Then explore the working experience, from the moment on the pitch to the evidence behind it.
MORE VALUE FROM EVERY MATCH
The ambition: help the Premier League extend its spirit of innovation into the way football is understood, experienced and shared.
Turn complex match data into clear stories. Help every fan understand the chances, turning points and choices behind the result.
MORE ENGAGEMENT. MORE UNDERSTANDING.Explore the event behind the insight. Compare chance quality, passing and player contributions with evidence you can trace.
CLEARER INSIGHTS. STRONGER CONTEXT.Step into the Decision Lab. Use fictional replay scenarios to explore passing options, space and risk from different perspectives.
MORE CURIOSITY. NEW WAYS TO LEARN.ONE DATASET. TWO WAYS IN.
The same facts, with the right depth for each audience.
AI WITH A PURPOSE
Start with a question about the game. Find the evidence. Explain it clearly. Microsoft AI turns calculated facts into accessible explanations, with clear sources and limits.
Explain the evidence in Fan or Analyst style, using only the facts supplied by MatchLens.
Recalculate each request, protect service access and check the AI response before it reaches the experience.
Cache validated explanations and maintain a shared usage allowance for the demo.
Cloud features require a configured API. AI Search and additional agent workflows remain future extensions.
DESIGNED & BUILT BY AVATARZ
Bringing product, creativity and technology together around the game.
One dataset. Two ways to understand it.
Both teams attack right in this normalized view. Select a shot to inspect its event.
Recorded result. Independent research models.
Every number has a source.
Event clock includes added time and excludes halftime. Model values accumulate at recorded shots.
Progressive pass: completed with ≥10 m nominal forward gain. Final-third entry: a completed pass crossing x=66.7%. Pass share is not time in possession. Execution above baseline compares labelled completions with summed context xPass.
Questions become calculations, with the relevant events attached.
Statistics and retrieval run locally. Optional Microsoft AI explains the calculated facts. No live feed is connected.
| Time | Player | Action | Result | Model |
|---|
A separate synthetic replay to explore risk and reward. The historical match selection never changes this fictional scene.
Pass completion estimate
Receiver’s decision-time position
xPass × xG, under assumptions
Selected Premier League 2017/18 and World Cup 2018 matches. Not a current season or live service.
MatchLens estimates, independent of the data provider. No opponent tracking, pressure or intended receiver is available.
Original authored scenes with a separate demonstration model. They are never presented as reconstructions of these historical matches.